Jamie Kern Lima is the founder of IT Cosmetics, a company she started in her living room and sold to L’Oréal in a billion-dollar deal, becoming the first female CEO of a L’Oréal brand. Lima is the author of “Believe IT: How to Go From Underestimated to Unstoppable,” a No. 1 Wall Street Journal, No. 1 Amazon, No. 1 Publisher’s Weekly, No. 1 Barnes & Noble, New York Times and USA Today bestseller. She is on the Forbes Richest Self-Made Women list and has donated more than $40 million in products and funds to help women face the effects of cancer. She is donating her author proceeds for “Believe IT” to Feeding America and Together Rising.
